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Timing Matters in Email Marketing: Report
Thursday is the day to mail if you want the best email open rates, according to a new report from Campaign Monitor. Looking at over 30 billion emails across 4.2 million campaigns sent last year, the...
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Sales Teams Face 24 Percent Turnover Annually: Gartner
Your sales team may not be as happy as you think they are: New research from Gartner finds that 24 percent of inside sales people are actively looking for new jobs. Dissatisfaction with their...
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Less than 30 Percent of Marketers Understand ROI: Report
Less than 30 percent of marketers really understand the ROI of their marketing funnel and which tactics are really moving the needle, according to a new report. Email marketing saw the most consistent...
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Easy Returns Process Crucial to Ecommerce Success: UPS
Respondents liked next-day deliveries, but will consider incentives for slower shipping The ability to easily make returns plays a huge part in where online shoppers decide to spend their ecommerce...
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Lead Generation Resources on the Rise: Report
New research has found that the vast majority of marketers—88 percent—are planning to increase the time, resources and budget allocated to lead generation in the coming months. Twelve percent of...
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Direct Mail Improves Multichannel Mix: Report
Direct mail ROI goes up by nearly 63 percent when the tactic is used as part of an integrated marketing campaign, according to new research. Response rates are 41 percent higher in integrated...
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Vape Marketing on Social Media Fueled by Bots
Nearly 80 percent of all Twitter chatter related to vaping and tobacco products is generated by bots, according to a new report. The study, from The Public Good Projects (PGP)—a non-profit backed by...
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Why Martech Investments Aren’t Optimized: Infographic
Over half of marketers expect their martech budgets to increase in the next year, but many still don’t feel they are optimizing their technology spending. According to Chief Marketer’s Martech Outlook...
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Brands Need to Consider Martech Investments Wisely: Report
As martech becomes a bigger budget line for marketers, brands must carefully consider when and where they make investments. More than half of respondents to this year’s Chief Marketer Martech Outlook...
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B2B Marketers Need to Improve Website Engagement: Forrester
B2B marketers have a long way to go when it comes to creating engaging websites, according to a new report from Forrester. The market research firm evaluated 60 sites across 12 industries, and nearly...
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